National Geographic Channel have re-launched a new website with a refreshed design and added functionality for a more defined and simpler user experience with a focus on customer personalisation. The campaign’s objective was to attract new users to the website and establish daily interaction with their new website.
Working closely with the team at National Geographic, we tailored the campaign distribution to ensure we reached key areas within close proximity to other planned outdoor activity to achieve an effective dovetail effect path to purchase. The creative was bright and featured highly engaging fun facts to grab the public's attention and drive them to the new website. The creative also included the campaign hastag, #onlyinoz - to encourage users to share the campaign throgh social media channels. The campaign launched simultaneously nationally across Brisbane, Sydney, Melbourne and Adelaide in university campuses and CBD networks.