QSuper, is an Australian non-profit superannuation fund based out of Brisbane - only open to Government employees. QSuper have partnered with Reach Media to run a local area marketing campaign targeting Government employees within Brisbane’s CBD.
We worked closely with the Team at QSuper in tailoring a campaign which focused on targeting government office buildings throughout Brisbane’s CBD. Using our campaign planning tool, we were able to plan a café distribution that narrowed in on the Government audience successfully. The creative was vibrant and ensured quality customer engagement. With this highly targeted approach, we managed to produce some excellent results in generating brand awareness amongst QSuper’s most ideal target demographic.