At least 1 in 10 Australians has lung disease.
This is according to the Lung Foundation Australia, an organization devoted to promoting lung health in the country. It supports research, develops educational fact-sheets, trains health professionals, conducts community awareness activities, and builds relationships with the government and other stakeholders to highlight the impacts of lung disease.
The foundation runs public awareness campaigns to spread information on all aspects of lung health and lung diseases such as asthma, Chronic Obstructive Pulmonary Disease (COPD), emphysema, and cancer. It also runs a toll-free patient information and support center with a lung nurse.
At Reach Media, we believe in the importance of lung health awareness and how early diagnosis can lead to better outcomes. Our “Check in with your lungs” coffee cup advertising campaign with Lung Foundation Australia have further deepened our understanding about various lung diseases and their impact to the citizens of our country. In fact, 14% of all deaths in Australia every year are caused by lung disease and if there is a way for us to help in preventing these deaths, we are on it.
This is why we are extremely proud to announce that we are pledging ongoing donations to Lung Foundation Australia as part of our Charity Cups Donation Program. We are hoping to help in the effort of shedding light to lung diseases and how they can be prevented.