The way people consume media has changed. Traditional forms of media such as television, radio, newspaper and outdoor billboards are now not as effective as they once were. With the constant bombardment of ads in the day-to-day world, consumers are becoming smarter with the way they interact with different types of media, creating an increasing problem for businesses hoping to create high quality engagements with their target demographic.
We help businesses cut through the media clutter by reaching and engaging their target market with our highly targeted coffee cup advertising campaigns. We hand-deliver a personal connection with every cup, providing a high quality engagement for over 37 minutes (average consumption time). With 84% of takeaway coffees being consumed by a computer, this provides an online connection point for customers to take immediate action.
"Our work with Stuart and the ReachMedia team commenced when we decided to expand our stigma campaign, MyMindGC. The team at ReachMedia was fully engaged and supportive of what we were trying to achieve with the coffee cup campaign and facilitated the reach and distribution we wanted across the Gold Coast community. The coffee cup design and campaign message received excellent feedback and support, and Stuart went above and beyond to help communicate our messages and social media platforms across their network. The result was a fantastic campaign that reached the community in a positive and engaging way. The whole experience was efficient, stress-free and enhanced our campaign. I would recommend ReachMedia to anyone that wants to communicate to lots of people in a fun and engaging way."
"The cups have been very well received with many customers asking us about them - some even posting the occasional photo!"
"Fantastic idea, really woke me up. Fingers crossed I win the weekend away!"