TrueLocal, Australia’s leading online business directory, kicked off its recent Review to Win Competition by conducting a coffee cup advertising campaign targeting CBD corporate professionals in Melbourne, Sydney, Brisbane, Perth, and Adelaide.
The Review to Win competition encourages customers to leave online reviews of local businesses listed on their site. In return, participating customers have the chance to win a cash prize of $5,000.
TrueLocal has chosen Reach Media as its partner to conduct highly targeted coffee cup advertising to their target audience in business districts simultaneously in 5 key markets across Australia. Reach Media’s comprehensive national distribution network allowed them to effectively build hype for the competition and urge people to actively participate for a chance to win the cash prize.
Through the coffee cup campaign, the month-long Review to Win competition has proven to be a huge national success across Australia, resulting in over 6,600 reviews of local businesses. You can read more about the campaign and view the artwork via the following link.