TrueLocal are Australia’s most trusted online directory of Australian businesses that brings users together so that they can easily find and read reviews of the local businesses that they are looking for. To help provide more social proof for its users, TrueLocal has conducted a national “Review to Win” campaign to urge customers to leave online reviews of businesses listed on their site.
This nationwide campaign targets CBD corporate professionals in Melbourne, Sydney, Brisbane, Perth, and Adelaide. We used our extensive distribution network to hand deliver TrueLocal’s engaging coffee cup campaign that highlights the potential to win $5,000 just by writing a review on a local business. TrueLocal opted for maximum exposure within the café real estate with the campaign served hot and fresh in both 8oz and 12oz cups, and featuring an attention-grabbing crisp white and blue design. We have also incorporated a specialised QR code for the promo, allowing consumers on the go to easily participate during their coffee breaks via a mobile device.
You can read the case study via the following link.