Coffee cup advertising is an innovative new way of cutting through the clutter of traditional advertising and engaging your customers during their daily coffee ritual.
Reach Media offer a number of different creative executions including custom tear off portions and lid stickers designed to drive customer interaction with your marketing message. A recent campaign by MyMind Gold Coast incorporated a design that allowed baristas to personalise each cup with their customer's name. This personal approach was hugely successful at driving customers to pledge their support on social media with the #stopstigma.
Cut through the clutter and reach your audience during their daily coffee ritual. Coffee cup advertising is the perfect way to connect with your target demographic on a personal level to drive a strong call to action. We have over 700 exclusive distribution partners nationally, spread across premium CBD locations, office building foyers, public transport station hubs & Universities. We effectively reduce media wastage by only targeting the people you want to reach. More importantly, this form of highly targeted OOH advertising engages the consumer at a more personal level, making your message relevant while guaranteeing a call to action.
Coffee cup advertising delivers unparalleled customer engagement with an average takeaway coffee consumption time of 37 minutes. During this time 6 other people will see the advertised cup - maximising brand exposure.
84% of coffees purchased in the CBD are consumed sitting at a computer, providing an ideal connection point to your marketing message.
Our exclusive national cafe distribution network dominates CBD’s and University Campuses across Brisbane, Sydney, Melbourne, Adelaide, Perth, Hobart, Darwin, Canberra and the Gold Coast.
