Lung Foundation Australia recently launched a national Community Awareness Campaign asking Australians to ‘Check in’ with their lungs. The campaign encourages people to complete a Lung Health Checklist online and think about their lung health before issues arise.
Working closely with the Lung Foundation, we strategically distributed the 'Check in with your lungs' advertised cups in a way that would maximise the dovetail effect from nearby Lung Foundation outdoor billboards in Brisbane’s CBD. With customers already being exposed to nearby ads, the advertised cups acted as a great call to action driver with most CBD takeaway coffees being consumed at a computer. The combination of a visual appealing and engaging campaign artwork along with our tactical campaign delivery proved to be very successful with thousands of lung health checklists being completed during the 3 week campaign.
You can read more about the campaign and view the artwork via the following link.