SpecSavers have incorporated coffee cup advertising into their campaign mix for their recent ‘Free Polarised Prescription Sunglasses’ campaign.
The SpecSavers brief was to target office workers and corporate professionals within walking distance of their retail outlets in Perth CBD and Melbourne CBD.
With a massive national network of exclusively contracted CBD distribution partners and proven campaign results, Reach Media were the obvious choice for a highly targeted, local area marketing campaign.
By determining our client’s market profile, we were able to hand deliver SpecSavers’ eye-catching creative to their specified audience, therefore driving increased store visits and maximizing the client’s return on investment.
The SpecSavers campaign is a perfect example of how Reach Media can execute a local area marketing campaign through the use of highly targeted, coffee cup advertising.
You can read more about the campaign and view the artwork via the following link.