SpecSavers are Australia’s market leader in optical retailing with over 300 retail outlets nationally. Specsavers wanted to run two simultaneous coffee cup advertising campaigns focusing on driving traffic to retail outlets in key CBD areas in Melbourne and Perth.
We tailored a strategic coffee cup campaign that aims to promote SpecSavers’ free polarized prescription sunglasses campaign in Melbourne and Perth. Our campaign geo-targeted SpecSavers’ audience within close proximity to their CBD retail stores in Perth and Melbourne. By determining our client’s market profile, we were able to hand deliver Specsavers’ eye-catching creative to their specified audience to drive an increase in store visits and maximize revenue for the client.
You can read the campaign showcase via the following link.