Campaign Showcase: Geographe Bay.

  • By

  • Dennis
  • Posted on

  • September 2, 2014

Geographe Bay incorporated coffee cup advertising into the campaign spend for their recent ‘Recharge Rescue’ competition in Perth. This competition was a great initiative that encouraged customers to nominate a co-worker to win an action packed weekend away in the beautiful Geographe Bay region of Western Australia.

Reach Media’s highly targeted coffee cup advertising was the natural choice to reach the busy corporate professional demographic in Perth’s CBD. The campaign artwork was extremely vibrant and the advertised cup utilized a tear-off portion to reveal competition entry details whilst driving customer interactivity with the campaign message.

The coffee cup campaign was strategically distributed to high volume corporate cafes throughout the Perth CBD and also the Perth Underground Train Station to maximize the dovetail effect from a competition billboard located on the platform.

The cups were extremely well received by the corporate professional audience and proved to be an extremely successful way to increase the buzz from the recharge rescue campaign.

You can read more about the campaign and view the artwork via the following link.

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