Checking in really does check out, as leading online booking website, hotels.com, partners with Reach Media to create a coffee cup campaign that is geo-targeted to affluent corporate professionals in Sydney.
Hotels.com are a leading provider of hotel accommodation worldwide that offer booking and reservation services through their network of localized websites. For their latest campaign, Hotels.com wanted to zero in on the affluent corporate professional market in Sydney, encouraging them to book their next getaway through their platform.
Their coffee cup campaign has been hand delivered within Sydney CBD, Surry Hills, Glebe, Potts Point, Darlinghurst, Pyrmont, and North Sydney. Reach Media’s network has made it possible for Hotels.com to reach their target audience and optimize engagement through a simple yet highly compelling message. The campaign offered café customers a $50 discount on their next booking for a minimum spend of $250 through their website.
Reach Media has successfully conveyed this promo with eye-catching text, “Need a Room?” and enticing people by drawing their eyes to the immediate benefit. The coffee cup ad also provided further information on how to redeem the discount by clearly indicating the promo code needed as customers book and pay through the secure site. This promo code is specific to the coffee cup campaign, allowing customers an easy way to redeem their $50 discount in their next booking and enabling easy tracking of results by Hotels.com.
The coffee cup campaign has proved to be a huge success in the target locations, as Hotels.com was able to reach the affluent corporate professionals who spend several times a day drinking coffee and are able to see the promo custom-printed on the cups. This allowed instant engagement as customers can quickly and easily go to the site, register, and book within minutes, often during their coffee breaks. Perfect online connection and conversion, thanks to Reach Media.
