Campaign Showcase: UBET

  • By

  • Vincent
  • Posted on

  • November 15, 2015
lady reading newspaper with advertised coffee cup

This is UBET’s answer if asked if they can get all Australians a day off for the 2015 Melbourne Cup Day. After all, it is the race that stops a nation.

The hashtag campaign was UBET’s effort to make the Melbourne Cup a national public holiday and share the sentiments of racing fans all over Australia about the biggest betting event of the year. In line with this, UBET has launched a premium coffee cup advertising campaign for the 2015 Melbourne Cup held in November engaging inner city workers in the central business districts of Adelaide and Brisbane.

As a leading sports betting company with over 1,400 locations across the country, UBET knows the pulse of the nation when it comes to sports, racing, and betting. UBET’s coffee cup’s aim to spread awareness about making Melbourne Cup a public holiday for the whole country whilst encouraging people to share the #UBETWECAN hashtags on social media.

The customized coffee cups bear UBET’s distinct branding and the #UBETWECAN hashtag while employing eye-catching and compelling messages such as “This cup could stop a nation.” Reach Media worked closely with UBET to create this unique coffee cup design that specifically aims to drive engagement and encourage people to take pictures of themselves with their coffee cups during their office breaks as a show of support for UBET’s advocacy.

The campaign has proven to be hugely successful as it continued to spark conversations that promoted the #UBETWECAN hashtag across social media channels and raised awareness about UBET’s drive to make the Melbourne Cup a national public holiday.

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