Alderdice & Associates are a leading learning institution offering online diplomas in business and management. Alderdice have engaged Reach Media to deliver a highly targeted coffee cup advertising campaign to corporate professionals in the Sydney market in order to drive new student registrations.
We worked closely with the team at Alderdice & Associate's to tailor a coffee cup advertising campaign that would deliver their campaign message to a diverse range of inner city workers and corporate professionals in Sydney over a 3 week campaign period. The result is a highly creative, highly personal campaign that used 2 separate learning themed creatives to successfully drive new students to sign up to Alderdice & Associates range of online courses. A custom URL was generated and incorporated into the coffee cup design - allowing for easy tracking of the campaign results.