Australia’s most-awarded home lender, ANZ, wanted to target high income earners in Darwin’s Central Business District and Palmerston for their latest Mobile Lender campaign. The campaign was focused on promoting ANZ’s brand promise of making home loans more accessible for clients wherever they are.
We worked closely with ANZ to deliver their message of easy loan accessibility to their target market in Darwin and Palmerston. Using our interactive campaign planning tool, we selected exclusive distribution partner cafés that were close to corporate offices and delivered a highly geo-targeted campaign. Employing a straightforward and appealing creative, our coffee cup campaign allowed ANZ to hone in on their specific audience in a highly engaging manner.