BCF is Australia’s leading retailer when it comes to anything Boating, Camping or Fishing. With a relatively new retail store nestled nearby Darwin’s CBD, the team wanted to target the busy inner city demographic with their latest in-store promotion. In light of one of their main competitors arriving to Darwin, BCF welcomed the new store with an aggressive coffee cup campaign throughout Darwin’s CBD.
For BCF's coffee cup campaign, we looked to target busy corporate professionals within close proximity to their current Darwin CBD store and the newly opened competitor's store over a 2-week period. The creative was underwater themed and was incredibly successful in generating brand awareness for the duration of the campaign. BCF opted to run tear-off portions on the coffee cups which offered a $10 voucher which customers could tear off and present in-store for a $10 discount on their next BCF purchase. The campaign proved to be an extremely successful approach in increasing foot traffic to the store.