beyondblue is a non-profit organization dedicated to providing support and awareness about anxiety and depression. beyondblue’s mission is to equip Australians with the support and skills necessary to protect their mental health. It also aims to help communities overcome stigma, discrimination, and prejudice on these mental health issues. In their latest awareness campaign, Heads Up, they have partnered with Mediacom Melbourne and Reach Media to help bring awareness to mental health issues amongst business leaders across the Eastern Seaboard.
Reach Media worked closely with Mediacom Melbourne to design a bright, attractive creative that draws the eye of target customers and encourages them to act on this important cause. We have used a blue coffee cup lid to match the design and make the campaign really pop. The call to action aims to encourage people to learn more about mental health by visiting headsup.org.au, as well as showing the return on investment for every $1 donated into mental health issues and awareness. This coffee cup campaign was distributed nationally through 55 of our exclusive distribution partners in corporate business districts around Sydney, Melbourne, and Brisbane.