As a family owned and operated child care centre, Brisbane City Child Care (BCCC) is all about providing a fresh approach for children to learn fundamental values and life skills. Set in a home environment with a wide range of educational opportunities, the centre is a respected name when it comes to child care. As a way to reach out to Brisbane’s CBD, where working professionals are in need of premium, high-quality care for their children, BCCC partnered with Reach Media for a unique, vibrant, high-impact coffee cup advertising campaign.
Working closely with Brisbane City Child Care, the campaign distribution was focused on our premium cafes within a 1 km radius of the child care centre—and the results were striking. The creative was fun and colourful and the BCCC team chose to run the campaign with bright pink lids that really made the campaign pop. The campaign offered customers a free gift upon booking a tour of the centre to see its impressive features and tear-off portions on the cup allowed easy conversion tracking of results.