The Brisbane City Council wanted to promote its two public-owned golf courses; Victoria Park and St Lucia Golf Links, through a highly-targeted coffee cup advertising campaign. Their focus is to engage Brisbane’s corporate professional audience to go out and hit the greens with some cheap mid-week golf.
Working closely with the Brisbane City Council, we customised a campaign that zeroed in on corporate professionals in the business district, a hard-to-reach market that is always mobile and on-the-go. We successfully engaged them using clever and eye-catching content, enticing them to the idea of a relaxing day out on the greens. Tear-off portions were incorporated into the council’s vibrant design, so that customers can easily redeem the two-for-one golf offer. Simple, hassle-free and effective advertising for busy professionals on-the-go.