The Brisbane City Council wanted to promote two of its public-owned carparks; Wickham Terrace and King George Square, through a highly-targeted coffee cup advertising campaign. Their focus is to engage Brisbane’s corporate professional audience to take advantage of their special early bird parking offers.
Working closely with the Brisbane City Council, we tailored a campaign that zeroed in on corporate professionals in the Brisbane CBD, a hard-to-reach market that is always mobile and on-the-go. We engaged this demographic using the council's vibrant branding and a highly geo-targeted campaign that was successfully hand delivered by our exclusive distribution partners surrounding both the Wickham Terrace and King George Square carparks. The campaign manager was able to maximise the dovetail effect from other outdoor advertising that the council had in place for this offer - completing the customer's path to purchase.
Simple, effective and engaging advertising for that cuts through the clutter of traditional advertising and delivers results.