Coles has long been a well-loved brand when it comes to delivering quality products and great value. For over 100 years, Coles have been delivering Australians with fresh produce and outstanding customer service. As part of their push in keeping up with the times while maintaining the well-loved brand, Coles have refurbished their Kings Cross store in Sydney.
Coles have partnered up with OMD & Reach Media to drive awareness about the exciting changes through an irresistible coffee cup advertisement. Working closely with the team at OMD, Reach Media have created a highly targeted 3-week campaign through 14 of our exclusive distribution partner cafes within Kings Cross. The coffee cup advertisement enticed customers with a brand-oriented message as well as additional value in the form of a tear-off voucher that they can instantly redeem as soon as they visit the store. Customers can simply tear off the voucher from the coffee cup and scan it at the checkout to get their $5 off - a perfect incentive for people to drop by the newly refurbished Kings Cross store.