Concur Technologies are an American travel management company, providing travel and expense management services to businesses. Concur have engaged Reach Media to increase awareness of their business expense management services in the Sydney market through the use of an innovative coffee cup advertising competition.
Concur's latest non-traditional advertising campaign targeted affluent corporate professionals in the Sydney market. We used our extensive distribution network to hand deliver Concur's engaging coffee cup campaign that offered customers the potential to win an Apple iWatch simply by taking a photo of the coffee receipt. Concur's attention-grabbing blue design combined with the opportunity to win an iWatch successfully increased brand awareness amongst the affluent corporate professional demographic in the Sydney CBD.