Firbank Grammar School is an independent, Anglican day and boarding school for students from Early Learning to Year 12 with three campuses located in Melbourne’s bayside suburbs. Firbank Grammar wished to creatively promote their open day via a highly targeted coffee cup campaign within the local area.
Working closely with the team at Firbank, Reach Media executed a highly targeted approach to the campaign which aimed to encourage local parents to ‘Book a Tour’ of Firbank’s Brighton & Sandringham Campuses. The creative featured a simple and eye catching design which tied in with the crisp branding of Firbank Grammar. By targeting local cafes, the non-traditional camaign proved to be successful in generating localised awareness of the upcoming open day.