GEM Energy is one of the leading solar providers in Australia who offer high quality affordable solutions to both the residential and commercial solar market. Recently expanding into Melbourne, GEM Energy wanted to target homeowners within the corporate professional demographic for their promotional ‘Wake up to no power bills’ campaign.
With a vision to target affluent homeowners in Melbourne, we strategically structured a campaign delivery focused on reaching the high level business corporate professionals in the CBD. The design of the cup incorporated an extremely strong call to action enabling customers to take a tear-off portion with them to act as reference for interested customers.
