The Griffith Community Drug Action Team (CDAT) is a community group funded by the Australian Drug Foundation to address local drug and alcohol misuse or issues impacting the community. CDAT engaged Reach Media to assist in their latest general public awareness campaign throughout Griffith, NSW.
We worked closely with the Griffith City Council to deliver the Community Drug Action Team's message that it is not okay to supply alcohol to young people under the age of 18 years old. Employing a clean and visually appealing creative, the clever call to action on the campaign cup engages the public by making them believe that they have won $11,000 only to drive home the campaign message on the other side of the creative. The team at Reach Media are extremely proud to support CDAT and we are looking forward to helping them again with future campaigns.