Guardian Early Learning Group are Australia’s leading early child care centre with over 55 learning centres across the country. It has recently opened a new facility on Charlotte St in the Brisbane CBD, which is highly populated by corporate workers and high-income families.
Taking into account Guardian’s target audience and its newly opened CBD location, we have tailored a coffee cup advertising campaign that will help promote the newly opened centre to full-time workers and professionals in Brisbane’s business districts. The result is a highly colourful, highly visual, early learning-oriented campaign that immediately informs people of the learning centre’s unique features, state-of-the-art facilities and innovative curriculum. Instead of a map, the creative agency have drawn inspiration from our client and creatively used children’s building blocks to show the location of the new centre and its nearby landmarks. Meanwhile, bright text shows zeros our audience in on the call to action.