The country’s leading early learning child care centre, Guardian Early Learning Group provides innovative curriculum, out-of-the-box teaching, and state-of-the-art facilities in over 55 centres across Australia. With 10 of these centres in Sydney alone, Guardian has strategized with Reach Media to deliver a local area marketing campaign to promote these centres within Sydney’s metropolitan districts.
Taking a cue from our successful Brisbane coffee cup campaign for Guardian Early Learning Group, we set off on a general awareness campaign, this time geo-targeting corporate workers within Sydney’s metropolitan café hot spots. We utilized our extensive Sydney café distribution network to deliver a highly targeted local area marketing campaign. Using clever, eye-catching, and relevant details, we drew the audience’s attention to the unique selling propositions of Guardian and how it is different from other early learning centres. We have also clearly provided contact and location information so they can find the centre closest to them.
You can read the campaign showcase via the following link.