With state-of-the-art facilities housing progressive and innovative curriculum for children in 55 centres across Australia, the Guardian Early Learning Group is indeed a trusted name in high-quality child care and early learning. Guardian partners up once again with Reach Media, this time to stir up awareness across six suburbs in New South Wales and Victoria.
Reach Media used yellow coffee cup lids to make its make the campaign pop and create instant recall - perfectly matching the crisp, vibrant and eye-catching creative, which used children’s drawings to further personalise the message. The call to action is pleasantly straightforward, encouraging the target market to “Discover Exceptional Childcare” just a few steps away from where they’re enjoying their coffee breaks. To achieve this local area marketing wizardry, Reach Media distributed these colorful coffee cups in premium cafes close to Guardian centres, making for a highly targeted and successful campaign.