Hotels.com are a leading provider of hotel accommodation worldwide that offer booking and reservation services through their network of localized websites. For their latest campaign, Hotels.com wanted to zero in on the affluent corporate professional market in Sydney, encouraging them to book their next getaway through their platform.
We have partnered with leading hotel booking website, hotels.com to deliver an innovative coffee cup advertising campaign to affluent corporate professionals within the Sydney CBD. The vibrant campaign artwork enticed a strong call to action by encouraging customers to take advantage of a promo code to book their next getaways and vacations through the hotels.com platform. This promo code was specific to the coffee cup campaign, allowing customers an easy way to redeem their $50 discount in their next booking and enabling easy tracking of results by Hotels.com.
You can read more about this successful guerilla marketing campaign via the following link.