Standing for better health, Medibank is an integrated healthcare company that provides private health insurance and healthcare solutions to millions of Australians. One of the country’s leading healthcare solutions provider, Medibank is driven to ensure that it continues to grow its customer base. For their latest campaign, Medibank offers perks for a Corporate Health Cover, and has partnered up with Carat Melbourne and Reach Media to spread the word.
Medibank have partnered with Carat Melbourne and Reach Media to create and deliver a highly targeted coffee cup advertising campaign throughout Sydney. Medibank’s campaign aims to promote Corporate Health Cover, with discounts and perks that come with signing up before the 31st of March, 2017. The targeted locations are foyer cafes within premium office buildings in Sydney’s CBD, where digital screens are also displaying the promotion for higher saturation. Reach Media’s eye-catching and vibrant coffee cup complete with a tear off portion with offer details allows for an easy and efficient way to complete the customer’s path to purchase.