New Caledonia is an archipelago of diverse sights, sounds, and scenes just east of Australia. It has recently launched #TasteNewCaledonia, a tourism campaign positioning it as a picturesque and vibrant destination that mixes the flavours of France with the distinct heart of the Pacific. Benedictus Media have partnered with Reach Media to deliver simultaneous campaigns across Sydney and Melbourne to engage their target audience to join the contest to win a trip to New Caledonia.
Benedictus Media worked closely with the team at Reach Media to create vibrant coffee cup advertisements promoting the “Win-A-Trip” campaign. These breathtaking cups were then hand delivered in the Sydney and Melbourne CBD's treating corporate professionals to a mind vacation during their relaxing coffee break. The coffee cup creative features the pristine and captivating landscapes of New Caledonia as well as witty messaging to show that a new exciting world nearby awaits upon winning the contest. All they have to do is to scan the QR code on the coffee cup to enter.