Spiced Rum is becoming increasingly more popular and with Sailor Jerry at the forefront of this new trend, people can’t seem to get enough. As one of the major sponsors of the 2016 Big Pineapple Festival on the Sunshine Coast in QLD, Sailor Jerry’s partnered with Reach Media to increase brand awareness throughout the festival grounds.
Focusing on a simple creative, the Reach Media Cups were distributed throughout several outlets within the festival. Showcasing Sailor Jerry’s clean and simple branding, the eye catching execution found itself into the hands of the happy festivalgoers for the duration of the festival. The campaign proved to be a success, with hundreds of photos shared on social media showing that customer engagement was at an all time high!