Sailor Jerry

Spiced Rum is becoming increasingly more popular and with Sailor Jerry at the forefront of this new trend, people can’t seem to get enough. As one of the major sponsors of the 2016 Big Pineapple Festival on the Sunshine Coast in QLD, Sailor Jerry’s partnered with Reach Media to increase brand awareness throughout the festival grounds.

sailor jerry coffee cup advertising in action at big pineapple festival

Our Approach

Focusing on a simple creative, the Reach Media Cups were distributed throughout several outlets within the festival. Showcasing Sailor Jerry’s clean and simple branding, the eye catching execution found itself into the hands of the happy festivalgoers for the duration of the festival. The campaign proved to be a success, with hundreds of photos shared on social media showing that customer engagement was at an all time high!

coffee cup advertising sailor jerry campaign cup front view

Ready to take the next step & stand out?

Contact Us

Brisbane Office

12/83 Leichhardt Street

Spring Hill, QLD 4000

1300 799 202