McCorkell & Associates (M&a) has partnered with Reach Media to promote their latest campaign for SAP throughout the Sydney and Melbourne CBD. Targeting coffee lovers in both major metro areas, M&a capitalised on Reach Media’s extensive café network to promote SAP Cloud ERP Solutions to local business professionals. As a part of the campaign, customers were offered an opportunity to win a Home and Office coffee prize package worth over $4,999 in partnership with Segafredo Zanetti.
Reach Media worked with the team at McCorkell & Associates to ensure SAP's coffee cup activity delivered maximum impact by geotargetting the distribution closely to M&A's other planned outdoor media - including digital screens in selected building elevators in Sydney’s CBD. Reach Media were able to target office workers in the same buildings by tailoring the distribution to only selected cafes in the foyer level of each of the digital screen towers. A high impact, tactical execution ensured the campaign’s message was delivered to the right people in multiple formats. SAP also opted to run the campaign with bright coloured yellow lids which caught the eye and provoked conversation within the selected office buildings.
