Awarded Super Fund of the Year in 2017, Sunsuper is one of Australia’s largest and fastest growing superannuation and retirement businesses. True to their commitment to innovate and empower Australians to fulfill their retirement dreams, Sunsuper is a game-changer in superannuation. It offers innovative products at low fees and a guarantee of solid investment returns. This time, they are focusing on government employees as they unroll superfunds specially for them — and they have partnered with Mediacom Brisbane and Reach Media to deliver this message hot and fresh to their target audience.
Using our exclusive cafe distribution network the campaign was delivered through premium cafes close to government offices - focused on government employees throughout the Gold Coast, Sunshine Coast, Bundaberg, Rockhampton, Mackay and Townsville. The coffee cup creative boasts a clean, crisp white background to make the message standout: take control of your future today with Sunsuper Super Funds. The clean design emphasizes a call to action, which urges our target audience to visit timeforchoice.com.au.