Australia’s leading telecommunications and technology company, Telstra teams up with OMD Brisbane and Australia’s most loved advertiser, Reach Media to connect with busy corporate professionals and drive footfall to retail outlets in the heart of Hobart’s CBD.
Using our extensive cafe distribution network in Hobart, we targeted busy corporate professionals during their daily coffee ritual by carefully selecting our exclusive distribution partners that fell within close proximity to the retail outlets. The vibrant creative and flawless execution ensured the campaign was successful in generating awareness and achieving Telstra’s campaign objective of sending corporate professionals along the espresso route into the stores.
