Batman v Superman: Dawn of Justice is a 2016 American superhero film featuring the DC Comics characters Batman and Superman. To promote the release of Batman v Superman on Bluray, DVD & Digital - Village Roadshow have partnered with Reach Media to run a coffee cup advertising campaign targeting young fans throughout Sydney and Melbourne.
Working closely with the team at Village Roadshow, we distributed the 'Batman v Superman' competition coffee cups within close proximity to comic book stores throughout the Sydney and Melbourne CBD as well as on campus at Universities in both cities. This allowed us to zero in on Village Roadshow's ideal target audience of fans within the 18-45 year old MF demographic. Village Roadshow opted to run tear off portions offering the chance to win 1 of 50 Batman v Superman prize packs - acting as a strong call to action driver whilst driving home the campaign message that Batman v Superman is now available to own on Bluray, DVD and Digital.