In the midst of the thriving metropolis of Brisbane, is an equally dynamic CBD, where the Brisbane City Council recently opened two public-owned carparks.
Located in Wickham Terrace and King George Square, these carparks aim to help make parking easier and more accessible for corporate professionals in the CBD.
In light of this, the Council wanted to promote the opening of these two carparks, as well as spread the message about their $20 Early Bird Parking promotion. Reach Media were the natural choice to deliver a highly-targeted guerilla advertising campaign in the immediate vicinity of the Wickham Terrace and King George Square.
Working closely with the Council, Reach Media tailored a coffee cup advertising campaign that promised to hand delivered the campaign message to busy corporate professionals that work in businesses surrounding both carparks. Using vibrant cup design and a compelling offer, we effectively attracted the target market to the promotion, thereby easily closing the path to purchase.
You can read more about the campaign and view the artwork via the following link.