Medecins Sans Frontieres Australia (Doctors without borders) kicked off their recent national awareness campaign with a highly targeted coffee cup advertising campaign hand delivered to Hobart’s affluent CBD professional audience. With limited marketing channels available in the Hobart CBD, Medicins Sans Frontieres thought outside the box with an innovative Reach Media coffee cup advertising campaign.
The coffee cup artwork demonstrated a strong call to action, with a highly relevant creative that allowed customers to ‘tear off’ the donation details to take home with them. Our operations team specifically targeted CBD cafes around hospitals and government buildings in order to generate cut through and speak to the affluent audience on a personal level during their daily coffee ritual.
As part of our Charity Cups Donation Program, Reach Media are proud to offer all Not For Profit and community arts campaigns at discounted rates.
You can read more about the campaign and view the artwork via the following link.