Médecins Sans Frontières (MSF) are the world’s leading independent organisation for medical humanitarian aid. Acquiring new donors is an integral part of MSF’s fundraising strategy and as a part of their recent national fundraising campaign they wanted to develop an innovative new approach to reach out to locals in Hobart.
By determining the characteristics of a typical MSF donor, we built a campaign focused on reaching this exact audience type. With our strong targeting capabilities we ensured the advertised cups reached only the most ideal customers within Hobart’s CBD. The cup design incorporated a tear-off portion which provided a strong call to action and allowed customers to tear off the donation details to take home with them.
You can read more about this campaign via the following link.