Two-time Super Fund of the Year winner and one of Australia’s largest super funds, QSuper are the authority when it comes to helping individuals reach their retirement goals.
The non-profit superannuation fund offers a wide range of products specifically for Government employees, and with more than 550,000 customers and almost $60 billion in retirement funds under its management, it’s showing no signs of slowing down.
Inciting government employees to not just think about their future but also to invest in it, QSuper are constantly seeking for innovative ways to reach out and create a meaningful connection with government employees - making Reach Media the perfect fit for this campaign. The QSuper brief was to engage government employees in select locations throughout Brisbane’s CBD and drive them to visit the nearby QSuper Member Centres, located on George Street and Eagle Street. Reach Media tailored a highly targeted coffee cup campaign that proved to be the ideal way to generate hype and create conversation about retirement planning to targeted individuals within Government offices.
Working closely with QSuper, we created a highly engaging coffee cup campaign which proved to be a huge success. Our geo-targeted approach took the vibrant QSuper campaign cups directly into the government office buildings throughout Brisbane’s CBD. The result: minimal wastage and significant increase in brand awareness where it really matters.
You can read more about the highly successful campaign here.