As a leading sports betting company with over 1,400 locations across the country, UBET knows the pulse of the nation when it comes to sports, racing, and betting. UBET’s coffee cup advertising campaign aims to spread awareness about making Melbourne Cup a national public holiday whilst encouraging people to share the #UBETWECAN hashtag on social media.
We executed a timely coffee cup advertising campaign for UBET's recent #UBETWECAN push to make the Melbourne Cup a national public holiday in the 3 days leading up to the great race. The campaign was simultaneously launched through 70 of our exclusive distribution partners in the Adelaide and Brisbane CBD's. Using a strong campaign hashtag, UBET were able to maximise exposure across social media channels and ensure that UBET were first in mind when customers decided to have a punt on the race that stops a nation.
You can read the campaign showcase via the following link.